New York Golf Trail Brand Campaign
NY Golf Trail is a service that makes it easy to plan a golf vacation. Our goal was to make it easy to see the advantages of booking with them. Specifically: less time planning, more time on the course, and a better golf experience. So while other golf trails focused on promoting their courses, we tapped into the experience of friends enjoying their vacation. Within three months of launching their new communications, overall bookings on the site had already surpassed the previous year’s total.