Corning Community College – Perry Hall Campaign

What’s the biggest priority after building a beautiful new residence hall?  Keeping it full. In 2013, Corning Community College built Perry Hall, the first dormitory in the school’s history. Two years later the school engaged Antithesis to help boost occupancy. Our assignment was to make sure potential students knew that they could live on campus at a community college (a surprise to some) and convince them to sign up for a suite. The campaign, which also targeted parents, included everything from direct mail to in-app ads to Pandora radio, and helped the school exceed its goal by increasing occupancy by 67% for the fall 2015 semester.

Wave 1:

billboard
corning_9_billboard

student postcard series
corning_2_postcards

student e-blast
corning_8_student_eblasts_v3

rotating digital ad
corning_10_rotating_digital

Pandora and in-app ads
corning_18_phone_mockup
webpagecorning_3_web_mockup

letters to parents and guidance counselors
corning_13_parent_letters_v2

guidance counselor office brochurecorning_7_guidance_brochure

 

Wave 2:  Final push to drive action as promotional deadline approached

student postcard
corning_15_wave2_postcard


student e-blast
corning_14_wave2_student_eblast

digital ads
corning_17_wave2_digital


Close