Regional Transit Service Brand Launch

Regional Transit Service was a successful public bus service in Rochester, NY, and the surrounding regions – whose brand hadn’t been updated since 1969. So when the construction of a modern transit center enabled them to provide service like never before, they decided it was time to give their old brand a facelift. This campaign helped the community – both riders and non-riders – see the bus in a whole new light as a modern, innovative service that they could feel good about.