Regional Transit Service Brand Launch

Regional Transit Service was a successful public bus service in Rochester, NY, and the surrounding regions – whose brand hadn’t been updated since 1969. So when the construction of a modern transit center enabled them to provide service like never before, they decided it was time to give their old brand a facelift. This campaign helped the community – both riders and non-riders – see the bus in a whole new light as a modern, innovative service that they could feel good about.

 

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web and mobile designrts_3_digital1

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billboardrts_6_billboard_v2

bus designrts_7_bus_v2

stationeryrts_10_stationary_v2

brand collateralrts_9_print1_v4

Click here to read the Mass Transit article featuring the RTS rebrand!
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