Simon Graduate School of Business — EMBA Campaign

The Executive MBA program offered at the University of Rochester’s Simon Graduate School of Business was expensive, rigorous, and facing competition from shorter, less expensive programs. Since Simon wasn’t about to modify their program, we took their perceived negatives – and made them into their biggest strengths. Coining the phrase, “Rochester’s most rigorous EMBA program,” we helped double annual applications and increase enrollment in the EMBA program by 30%.

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