Food Bank of the Southern Tier — Fundraising Campaign

When most people think of giving to the Food Bank of the Southern Tier, they think about donating food. And while their hearts are in the right place, our clients wanted to raise awareness for the fact that a cash donation – even just $1 – is even more helpful because of the Food Bank’s ability to get more for the money through their relationships with growers, producers and retailers. The solution was a campaign that broke through the visual clutter online and on TV through the use of simple, hand-drawn illustrations that captured people’s attention and let them know the difference that $1 could make in helping to reduce the pain of hunger in their communities.

radio

digital ad—flow of food

digital ad—backpack program

digital ad—mobile food pantry