Mann’s Jewelers Brand Campaign

Mann’s Jewelers is the area’s premiere jewelry store, with a reputation for offering beautiful high-end designer collections. This intimidated some potential customers who believed Mann’s was out of their price range. So when Mann’s decided to open their second location – and their first in a mall – they turned to Antithesis to make their brand more accessible. Our campaign let people know that Mann’s is friendly and welcoming – with styles to fit every taste and budget. The result was a tremendous response to the new store including a whole new set of customers.

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