UR Medicine – My Comeback

An injury can impact your life forever. UR Medicine/Sports Medicine offers an alternative – the chance to make a comeback. The My Comeback TV commercials, which first aired during the Superbowl, were designed to drive awareness and preference for the UR Medicine brand. These commercials – which featured real sports medicine patients – strove to connect with the competitive spirit in all of us by showing a broad range of individuals fighting to overcome challenges and get back to living the active lives they love.
 
The idea of My Comeback pays homage to the unbreakable spirit. Acknowledging the pain, the suffering, the perseverance that makes us compete. And celebrating the desire to win.