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UR Medicine Research

The work done by the 3,000 researchers at UR Medicine is awe-inspiring, but few people realize how their commitment to finding cures affect so many of us. This 60-second commercial, which debuted during the 2015 Super Bowl, allows them to talk about their work in a dramatic, memorable, and surprising way. Not only did the spot educate the community, it also built a huge sense of pride amongst the entire research department.